As the domestic economy has been hit hard by the epidemic this year, many manufacturers, suppliers and entrepreneurs are looking for partners on various platforms to gain access to trade and development opportunities. Today (Nov. 20, 2020) the 29th China (Shenzhen) gifts and home fair opened in Shenzhen international convention and exhibition center. as the largest and longest held gifts and household items trade fair in Shenzhen China, is undoubtedly an important opportunity for all exhibitors.
With the continuous upgrading of consumer demand, people no longer simply require product functions, appearance level and creativity are also important parts of everyone's concern, so whether the products exhibited are enough to attract consumers has become the lethal weapon of exhibitors.
And the original small home appliance that gives its all along unprepared -- Life Element, what surprise can you bring to everybody again this time? Not only me, Tencent household and CCTV are also very curious, and come to the stall to find out in the first time.
What draws them to the Life Element in the wave after wave of visitors? It is the new product of Life Element originally, appearance and match color are custom-made completely for young people, appearance level and strength pay equal attention to!
In addition to the appearance of products, for the small home appliance industry under the epidemic, Tencent Home and CCTV are very concerned about how Life Elements can break through the tight encircling in the difficult situation and maintain the leading position in the industry. We invite CEO of Life Element Mrs.Xie to talk about how to break through the adversity personally!
①The epidemic has brought challenge to small appliances, but also brought opportunities to the elements of life
In the face of adversity small home appliance market, although it is severe, but also let Life Element have time to stop thinking about the direction and return to the essence, repositioning the small and beautiful kitchen home appliances, to bring a new look to consumers.
In addition, the rapid development of healthy economy under the epidemic, which coincides with the product concept of Life Element, electric lunch boxes, folding water kettles and other single products performs very well in the market.
The newly launched fruit and vegetable sterilizer and smokeless griddle of Life element hope that you can still have health and delicious food to accompany you in the haze of the epidemic. Moreover, the upcoming air fryer, electric lunch box and electric cooker are integrated with the concept of light food, so that you can eat healthily and without worry.
Under the epidemic, the health product has attracted much attention, and personal protection cannot be ignored either. The Life Element is very considerate in launching the underwear dryer, which brings benefits to the majority of female friends!
Life Element Hanging neck fan combined with graffiti elements, not only the appearance of fashion, but also enjoy the cool anytime and anywhere, anion function, can also use as a mini air purifier, to solve the summer travel problems, but also meet the health travel.
②Strong strength backing, independent research and development, independent design team
With the rapid rise of the post-90s consumer power, product innovation consciousness and content presentation are particularly important. Therefore, life Element has always attached importance to product research and development since its establishment, and has so far obtained 126 national patents. In addition, Life Element also cultivated a professional design team, which participated in the appearance design and color matching of the front end of the product. Based on the combination of big data analysis at the consumer level, it accurately targeted the target group, mined the product advantages and finally presented the product, injected the soul into the product, and raised the brand to a new height.
③Life Element, always do their own things with heart
Interview members also concerned that the Life Element as the leading brand of “products for single”, under the market homogeneity problem, a lot of big brands want to share in this market segment. It is inevitable to prevent the big brands taking part in, they do a lot items but not that exquisite, Life Element’s product is small but exquisite, and will deep for a long time in the market of “product for single”, at the same time Life Element has professional and excellent R&D team and the design team, we have the confidence, the strength to keep Life Element’s market competitiveness.
④Adhere to creative thought, Life Element’s 5 years brand road
The Life Element is not just a product, but an original national brand. The product passes away, but the brand is deeply branded in the hearts of consumers. Only enterprises with independent core technology and distinct brand style can develop healthily for a long time.