The Rising Popularity Of Air Fryer – Both In the Kitchen & On Social Media

Cooks who have been stranded at home for two years due to the pandemic have turned to the air fryer, in part because it can mimic deep-frying, imparting crispness to foods while using little or no oil. However, they have discovered that it is capable of more than just crisping.

Breakfast, lunch, and dinner can all be prepared with an air fryer. It has practically supplanted ovens or microwaves for some cooks when it comes to heating frozen finger foods, refreshing leftovers, or cooking dinners and desserts.

Rise In Popularity

When Fred van der Weij, a Dutch inventor, began creating the air fryer in 2005, he was just seeking a way to crisp a French fry without deep-frying.

The first Turbo fryer supplier launched the Air Fryer in 2010, but the first significant sales surge occurred in 2017, and the pandemic provided an additional push. In 2020, approximately 36% of American households owned an air fryer.

To explain many people's obsession with the air fryer, it's helpful to go back to the mid-twentieth century, when food makers discovered that crispiness and crunch were among the textures consumers loved the most. Those textures, which demanded a lot of heat and oil, had long been difficult to achieve in a home kitchen for a weekday meal.

Earlier, only Industrial food processors had access to deep-frying. However, the Turbo fryer supplier has now put it on your counter, bringing home the taste and crunch, that you previously had to rely on others to produce.

People began with the standard air-fryer specialties, such as frozen pizza rolls and tater tots, but it wasn't long before they realised that this appliance could make pretty much anything they wanted. This includes a 20-minute handmade cheesecake baked to perfection!

Rise On Social Media

Social media influencers, particularly on TikTok, have created a career out of posting new recipes and unconventional uses for the air fryer.

Farrah Jalanbo, a food influencer in California, developed a dish for corn ribs that quickly became a fan favourite. Her version, which consists of corn on the cob quartered, air-fried, and topped with Cotija cheese and cilantro, has received over 14 million views on TikTok, where there are dozens of corn-rib variations ranging from sweet to spicy to barbecue-seasoned.

Users contribute dozens of recipes and ideas for the device in the Facebook group ‘Easy Air Fryer Recipes’. The club has roughly a million members, with approximately 10,000 new requests for membership every day.

By showcasing the air fryer to younger audiences, social media influencers have increased the variety of recipes cooked in the appliance. On TikTok, a video app popular with users aged 16 to 24, content creators have amassed millions of views by pushing the boundaries of what may be cooked in an air fryer, including doughnuts, and cookies. There are currently 2.6 billion views under the hashtag #airfryer and approximately 700 million under the hashtag #airfryerrecipes.

Jori Maglaya, a Los Angeles chef and DJ known as Jori Mezuda, has received thousands of comments on TikTok videos in which she produces air-fried dishes such as cheese sticks sprinkled with spicy Cheetos.

In Closing

Fans have adopted a fry cook's old practises, air-frying whatever they can lay their hands on and hope for the best. You can be sure that someone has definitely cooked cooked penne for "pasta chips" or entire, shelled eggs for a soft or boiled texture in an air fryer. Duomi Electric Technology Co., Ltd. is a reputable turbo fryer supplier. Contact us to reserve the ideal air fryer for your kitchen.